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HFI Exercise Motivation Specialist

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HFI Exercise Motivation Specialist

Quick Overview

Personal training business success is not about the personality of the trainer or their "fitness" knowledge. It's about whether the trainer can influence the client to actually stick to the programme. Trainers who invest in acquiring these essential motivational skills develop an irresistible approach to client communications with fantastic results. This works equally well in a sales or retention environment.

If you are not sure which qualification is the right one for you, please call Alison Hall on 0208 568 5336 or 07799 621 456, text for a call back or email us.

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Are you ready tackle the most important and most overlooked personal training skills?

This course will change your my mind about almost everything you have learned so far! Even though you are a very knowledgeable trainer, you will realise how you don't have a strategy for effectively influencing clients’ motivation and therefore their behaviour.  You will use your new motivational skills every time you interact with clients. During sales pitches, day-to-day at sessions and at on-going sit-down consultations. It will transform you into a great sales person without having to resort to hard-sell tactics. The people you interact with will see you are different from other trainers but its just not obvious to them why.

This up-skilling course provides specific exercise behaviour focussed training in "motivational interviewing" with the focus on clients' exercise behaviour initiation and adherence. Motivational Interviewing is "a collaborative, person centred form of guiding to elicit and strengthen motivation for change". 

Course Format and Price 

Distance Learning - £495.00

This course is distance learning and consists of:
- 6 live interactive individual web-based sessions
- homework assignments
- practical assessment (audio file submission)
All units are required to become an HFI Certified Exercise Motivation Specialist Personal Trainer

Location of Course

This course is taken by purely distance learning so there is no location to attend. 

Courses Linked to this Qualification

HFI Weight Loss Motivational Specialist 

HFI Exercise and Weight Loss Specialist Personal Trainer 

Entry Requirements

Personal trainers who are REPs level 3 or higher (eg ACSM Certified Personal Trainer), ideally with some work experience.

Any client-facing health professional who are appropriately qualified in their field, where behaviour change is the desired outcome.


- A complete change of focus for your PT practice from process to outcome
- Become an effective motivational trainer
- Avoid client motivation-reducing behaviours
- Improve clients' motivation, attendance and outcomes
- Develop the more important and challenging PT skills
- Use the most powerful tool available to you – the right style of verbal interaction
- Avoid leaving your clients’ motivation to chance
- Increase sales conversion rates
- Increase earnings 

Course Content

The programme covers:

-     Introduction to motivational interviewing
-     The motivational toolbox spirit and style
-     Effective listening skills - advanced reflective listening skills.
-     Setting an agenda for the consultation
-     How to develop a rapport
-     Decisional balance and resolving client ambivalence
-     Creating discrepancy
-     Supporting self-efficacy (client confidence)
-     Motivational information exchange
-     Helping with decision making
-     Using MI during exercise sessions
-     Follow up techniques to increase and maintain motivation

Candidates receive the HFI No Sweat Academy eManual which include the HFI Exercise Motivation Specialist Initial and Follow-up Consultation Guide.


Your tutor is Alison Hall who is a qualified Motivational Interviewing Trainer and a member of the Motivational Interviewing Network of Trainers. She is a highly qualified exercise specialist with over 25 years experience in the industry.

Further Information and Questions

Contact Alison Hall on 07799 621 456 or contact us via email. 


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