No Sweat Academy

How to set up your own personal training business

The No Sweat Academy Manual will consist of 2 parts -

Part 1- NoSweat PT - Marketing Yourself: A Fool-Proof Marketing Manual in everyday language - "Practical marketing solutions for attracting and retaining your clients, particularly your first ever”.
Part 2 – NoSweat PT - Policies and Procedures: All the guidance on what to do to run a personal training business and all the standard forms you could ever wish for to set up and run your successful Personal Training Business.

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Part 1 - NoSweat - Marketing Manual
You may be just starting out and thinking about how to attract your first clients or you may already be training a couple of clients and are ready for some more. You might be working in a gym-based environment for someone else and are thinking about setting up on your own.

Whatever your situation, you will need to understand what your potential client really wants and needs and provide a service which satisfies them. It’s not a Personal Trainer your client wants but what a Personal Trainer can give them. For example, your client may want a healthier body, a fitter body, a more active lifestyle or a return to previous fitness for a particular event. It may be something very specific they need like a certain reduction in fat weight and they may have a target date in mind.
The success of your business depends on your ability to deliver what your client wants and if you can deliver it better than your competitors, you’ll have an advantage. This marketing manual is designed to show you how to do this by providing practical guidance in five stages, each with a checklist.

Contents

1. Preparation
What you need to do before you can start: business set up, insurance, qualifications and start up costs.

2. Research
Profiling your potential clients, competitor research, charging your clients and forecasting your sales.

3. Planning
Promoting your service, the message and the promotion budget.

4. Action
A checklist of tasks with deadlines and estimated costs.

5. Review
Deciding what is working and cultivating referrals.

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Part 2 - NoSweat - Policies and Procedures Manual
Policies and Procedures and all the Standard Forms you could ever wish for to set up and run your successful Personal Training Business.
Do you need a ready made format for your personal training business. After you have implemented your marketing strategy from the No Sweat Academy Marketing Manual you will need a toolkit that provides all the necessary policies, procedures and standard forms you need to get your clients going and to maintain them as clients throughout their exercise life with you.

You will start need to make sales calls to potential clients who have maybe seen your advertising or heard about your as a result of your marketing. You might want to contact groups of people or perhaps a company that may not have heard about you before. You will need to know how to follow these up to maximize your client conversion rates.

You will also need to screen your client using recognised guidelines and following this you may need to refer people to their GP to obtain clearance before exercise. You will need to know how to do this so that you screen people sufficiently but without referring people unnecessarily which wastes the client’s and the doctor’s time. You will need to know all these procedures and need all the relevant forms.

Consultations will need to be carried out and follow-ups and you will need procedures for these together with all the forms. A systematic procedure for consultations and follow-ups You might also want to offer a trial consultation to attract those clients who are unsure about taking you on. You will also need training logs and motivational tools.
Contents
1. Making the sale
Telephone call and face-to-face meeting scripts to maximise your conversion rates from enquiry to signed up client.
2. Screening and GP referrals
Following recognised guidelines for client friendly screening whilst complying with health and safety regulations. How to follow the correct procedures for referring your clients to their GP for clearance to exercise.
3. Consultations
A systematic approach to motivational consultations is essential for client retention and perceived value of service they are receiving. The manual includes forms and extensive user notes for trail consultations, initial and follow-up consultations.
4. Client Records
Your client administration records need to kept in good order for client motivation (ie retention) and health and safety reasons. Templates and user notes are provided.
5. Training logs and motivation tools.
Programme cards, post cards, standard letters and homework sheets will be something you will use regularly to keep your systems going. Your client records need to kept in good order for client motivation (ie retention) and for health and safety purposes.

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